Best Keyword Research Tools to Boost Your SEO

Keyword research is a fundamental part of SEO.

It allows you to gauge the popularity of topics in your niche, helps you get a deeper understanding of your audience, and enhances your content to a great extent. For that reason, having a reliable keyword research tool is a must if you want to rank higher in search engine result pages (SERPs).

Google’s Keyword Planner

A free AdWords tool for advertisers, the primary use of Keyword Planner is to help advertisers research profitable keywords for PPC campaigns.

But Keyword Planner can also be used effectively as an SEO tool to research organic keywords.

With Google’s Keyword Planner, you can:

• Search for new keywords
• Get traffic forecasts for keywords (predicted clicks and estimated conversions)
• Get search volume for a list of keywords
• See how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together.

Google’s Keyword Planner is one of the best free keyword research tools in the market. Data obtained from this tool can help you create compelling content on a consistent basis.

Price: Free

SEMrush

If you’re aiming to dominate search engines with your content, you’ll need a tool like SEMrush by your side.

SEMrush allows you to:

• Perform In-depth Organic Research – Gather key information like search volume, new organic competitors, competitors’ best keywords, position changes of domains in organic search results, etc.
• Find Related Keywords and Phrase Matches – SEMrush also analyzes the common keywords found on the top 100 domains for a search term on Google and Bing. These related keywords come with synonyms and other suggested variations.
• Research Long Tail Keywords – Keywords with the highest search volumes tend to have the fiercest competition. As such, it’s always wise to aim for long-tail keywords as the competition is significantly low, helping you rank high in SERPs much faster. SEMrush collects all keywords that have a search volume of at least ten queries per year.
• Analyze Keyword Difficulty – Targeting difficult keywords with the highest competition is not always the best idea. The SEMrush Keyword Difficulty tool helps you determine keywords’ difficulties. By indicating a particular keyword’s percentage of difficulty, this tool helps you estimate how easy it would be to seize your competitors’ organic positions in the SERPs.

Price: Starts from $99.95/month

SE Ranking

SE Ranking is an all-inclusive cloud-based SEO software which includes a powerful keyword suggestion/research tool that you can use to obtain a fantastic set of short tail and long tail keywords.

Not just that, but you can drill down to detailed statistics on the selected keywords: monthly search volume, KEI (keyword effectiveness index), competition, suggestion bid, etc.

Just enter your seed keyword into the search box and SE Ranking will fetch the following data:

• Search Volume
• Click Cost Assessment (CPC Cost)
• Traffic Cost Assessment
• AdWords Competition
• Keyword Effectiveness Index (KEI)
• Websites in SERPs (Top 5 Google SERPs)
• Advertisers
• Similar Keywords
• Most Popular Keywords Ads

Price: Starts from $4.20/month (billed annually)

Serpstat

Serpstat is a powerful SEO and PPC platform which also has a nifty keyword research tool.

Serpstat allows you to quickly find all the common keywords you and your competitors are ranking for. Furthermore, you can uncover new keyword opportunities your competitors are targeting and track positions of your site for the keywords you’d like to rank for in SERPs.

With Serpstat, you can do the following:

• Competitors’ Keyword Map – Find out what pages of your competitors’ sites rank for which keywords and on what positions.
• Cluster Research – Discover all search terms and phrases that are semantically connected to the queried keyword.
• Insights on Search Questions – Research niche questions and find ideas for creating traffic-driving content.
• Positions – Check your site’s rank distribution on search engines (top 10, top 20, etc.)
• SERP Analysis – Shows you top 100 Google results in organic and paid search for the keyword.

Price: Free (30 searches/month); Pricing starts from $19/month

Keyword Tool

Keyword Tool uses Google Autocomplete data to create its database of long tail keyword suggestions.

Since Google’s Keyword Planner is primarily a PPC research tool used for AdWords, a few experts believe Google hides valuable, lucrative keywords that you can discover via Keyword Tool.

This tool is free for the first 750+ keyword suggestions. You’ll need to sign up for the pro version to see data such as search volume, CPC, competition, etc.

Price: Free (for the first 750+ keyword suggestions); Pricing for pro plans starts from $48/month

Ahrefs

Ahrefs is a tool primarily known for checking and analyzing backlinks. But Ahrefs also has a powerful tool called Keywords Explorer (now called Keywords Explorer 2.0) which has a database of over 3 billion keywords, helping you generate tons of keyword ideas, analyze keyword difficulty, and much more.

With Ahrefs’ Keyword Explorer 2.0, you can do the following:

• Discover new keyword ideas – With the latest update, Ahrefs provides you with massive amounts of keyword ideas, including phrase match, having same terms, search suggestions, and more.
• “Clicks” metric – In addition to search volume for keywords, you also get to see clickstream data, allowing you to calculate search volumes more accurately.
• Keyword Lists – Once you come across some new keyword ideas, you can now save them into a list for future reference. A huge time saver if you’re doing keyword research for multiple projects.
• Keyword Difficulty Score – Ahrefs’ Keyword Difficulty (KD) score is an estimation of how hard it would be to rank on the 1st page of Google organic search for a given keyword. It is measured on a scale of 1 to 100 (low difficulty to high difficulty).
• SERP overview & Positions History — Ahrefs’ new SERP overview report brings all the core SEO metrics together to help you make educated decisions about the actual difficulty of a given SERP.

Price: Starts from $99/month

seo consultant Tuticorin Seo Expert Tuticorin

Mathew Thamburaj  is a SEO Expert , SEO Consultant & SEO Specialist with proven record in Search Engine Optimization, SEO, and Search Engine Marketing, SEM. Leading SEO specialist from Tuticorin, Tamil Nadu provides affordable white-hat SEO & SEM consultancy services in Tuticorin, Tamil Nadu.

Mathew Thamburaj  dedicated SEO specialist in Tuticorin, Tamil Nadu boasting successful client track records in the Industry and delivering the highest results and rankings for every clients. Every SEO campaign is designed to be affordable and provide a high Return On Investment for your business. Experienced SEO professional specialising in Onsite/ Onpage Optimisation, Quality Link Building, Research and Analysis, and Content Writing.

For more details contact

P. Mathew Thamburaj

Mobile: 9894932940

Simple Tips to Make Your Website or Blog More SEO Friendly

One of the most important things to consider when developing your blog or website is how to achieve the optimal search engine optimization (SEO).  I have given Simple tips to make your website or blog more search engine friendly:

• Make sure to have a sufficient amount of text on your website/blog.  Search engine spiders love text content, so by having even basic text with your graphic content can increase your SEO.
• Keep to only having one topic for each page to avoid confusing readers.
• Have the first sentence of your content contain the strongest keywords so that the search engine spiders can establish a relationship between the keywords and will subsequently have an easier time figuring out what you are talking about.
• Make a clear and easily accessible trail for search engine spiders to follow on your website until they can figure out what your website or blog is about.  A good way to achieve this is by making a text-based sitemap containing a link to all the pages you want the spiders to go on your website or blog.
• For pages you do not want the spiders to go to, learn to use robots.txt to inform spiders to keep away from that content.
• Use two or three of your strongest keywords in your URL so that the URL can become more search-engine-friendly.
• Use two or three of your strongest keywords in the title of your website or blog as well.  Make the title of each of your pages unique so that there is not any confusion between pages on your website or blog.

What Is SEO

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings

In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate.

Why SEO Is Important?

In today’s competitive market, SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage of this and gain visitors to your web site or customers to your online store you need to in the top positions.

SEO is not only about search engines but Good SEO practices improve the user experience and usability of a web site.

Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.

SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.

SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.

SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

What Are The Activites Need To Perform To Maintain SEO?

Maintain SEO in time taking process and it invovles various activites and take continous efforts to achieve Goal Or Results.

On/Off Page Optimization

Directory Submission

Meta Tags/ Keywords Submission

XML Submission

Link Building

Social Media Marketing

Keyword Research

Press Release & Article Submission

Web Marketing Analytics

Video Submission

Monthly Reporting/ Analysis

I have huge knowledge of planning an effective SEM strategy that delivers remarkable outcomes in the form of page rankings, website traffic and of course, more sales. Our wide range of search engine marketing services brings more leads for your business and reaches your business to a greater height.

SEO Packages Are Starting from Rs.5000 Per Month please  for more details contact 9003646262

Rankings Guarantees

We cannot guarantee any specific rankings for specific phrases. There is no way to guarantee a particular placement within the organic search results of any search engine. DES optimizes a website so that it is as appealing as possible to the search engines, using only white hat tactics.

Specifically, DES’s recommendations would ensure that the site is easily spiderable, loaded with keyword-rich content, enjoys quality inbound links, provides a great user experience, and is analyzed and refined based on its performance against our stated goals. These are methods that have proven over time to be effective SEO tactics for our clients.

what is digital marketing?

Digital marketing is an endorsement of products, services, and brands on digital Medias like search engines, social media sites, emails and other electronic media. Digital marketing comprises of SEO (search engine optimization), social media optimization, SEM (search engine marketing), email marketing, mobile marketing, content marketing, blog activities etc.

Why digital marketing?

Cost: Digital marketing is very cost efficient compared to traditional marketing channels like TV and print media. In fact, the cost of digital marketing campaigns will be a fraction of traditional marketing channels like print and tv.

Tracking: In digital marketing tracking the results is easy compared to traditional marketing channels. There are many analytics solutions which offer us a detailed report of the campaigns and these are real time reports tracked hourly and daily basis which assists you to revise your campaigns and strategies if outcome is not up to your expectation.

Target Audience: Targeting audience for your brands, products and services is very beneficial in digital media channels, like ads are a show based on age, profession, likes and dislikes region, sex and many other categories. Also ads are shown to people who have requirements like say a bookstore ad is shown to a person who is planning to buy books and searching for them on search engines. Digital marketing campaigns are inbound which increases the chances of conversions.

Interactive: Most of the traditional marketing channels are static and one-time production, where as digital marketing is an interactive channel where customers can engage with the brands, data can be shared effectively and using advance digital marketing techniques we can even influence them to get converted into potential clients.

Digital Revolution: One of the most important factors is rise of digital media platforms like search engines, social media sites, online portals, blogs etc in past few years, and the rate at which digital media is over taking a traditional medium. You might be aware that many print magazines and news papers media user base has decreased and in fact few of them are even out of business today. If you get into digital marketing first before your competitors you will have first mover advance and you will get ads at a very reasonable rate.

Conclusion:
Digital marketing is a new compared to traditional marketing channels but if it’s implemented strategically we can get better ROI for your campaigns since internet penetration and digital media usage is increasing in India digital marketing is an excellent way to influence your target audience into paying customers.

For more Details Contact

P. Mathew Thamburaj
(Digital Marketing Consultant in Thoothukudi)
Mobile: 9894932940

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My name is Mathew Thamburaj and I am one of the leading SEO expert in Thoothukudi with 7+ years of experience. 99% of chances are that you came on this page from search engines because my own website is on First page of Google for many competitive keywords like SEO expert Thoothukudi, SEO consultant Thoothukudi, Digital Marketing expert Thoothukudi, Digital Marketing consultant Thoothukudi ,SEO Freelancer Thoothukudi, Digital Marketing freelancer Thoothukudi and many more.

I am not bragging here about my achievements, but want to convey just one thing. SEO is not a rocket science and it is possible to rank for any keyword with proper planning and right technique. After leaving my full time job as an SEO Team Leader,I started my career as a full time SEO expert. During this time have helped many Organisations to get first page Ranking and helped them to get more traffic from search engine.

If you are looking for result oriented SEO services to outrank your competitors and get first page ranking, then your search ends here. Hire me today and see the difference I can make to your business.

Contact Number: 9894932940